Jeremy Coller Foundation & the FAIRR Initiative

FAIRR BP bookThe Jeremy Coller Foundation is a philanthropic foundation established by private equity entrepreneur Jeremy Coller. 

ESG Communications has worked with the foundation since 2014 on its work to position farm animal welfare issues as ESG issue. This work has included the creation and implementation of a communications strategy and branding work for the FAIRR (Farm Animal Investment Risk & Return) initiative. The latter job included the creation of marketing collateral, social media output and the FAIRR website at www.fairr.org.

We have also worked with FAIRR on the creation of a case studies and guidance book that showcases best practice on this issue. This saw the ESG Comms team deliver eight interviews with leading investors including USS (the biggest pension fund in the UK), Allianz and Aviva Investors.